We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
- Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
- Where we need to comply with a legal or regulatory obligation.
Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third-party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.
Purposes for which we will use your personal data
We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.
Purpose/Activity |
Type of data |
Lawful basis for processing including the basis of legitimate interest |
Data retention |
To register you for PBM2021 |
(a) Identity(b) Contact |
(a) Performance of a contract with you |
4 years after our last contact with you |
To respond to PBM2021 |
(a) Identity(b) Contact |
(a) Performance of a contract with you
(b) Necessary for our legitimate interests (to sell our products and services) |
4 years after our last contact with you |
To send you relevant marketing information |
(a) Identity
(b) Contact
(e) Marketing and Communications |
(b) Necessary for our legitimate interests (to sell our products and services) |
4 years after our last contact with you |
To manage our relationship with you which will include:
(a) Notifying you about changes to our terms or privacy policy
(b) Asking you to leave a review or take a survey |
(a) Identity
(b) Contact
(c) Profile
(d) Marketing and Communications |
(a) Performance of a contract with you(b) Necessary to comply with a legal or regulatory obligation
(c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services) |
4 years after our last contact with you |
To administer and protect this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) |
(a) Identity(b) Contact
(c) Technical
(d) Usage
(e) Profile |
(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganization or group restructuring exercise)(b) Necessary to comply with a legal or regulatory obligation |
3 years after data is collected for this purpose |
To deliver relevant content and promotions to you and measure or understand the effectiveness of these marketing tools |
(a) Identity(b) Contact
(c) Profile
(d) Usage
(e) Marketing and Communications
(f) Technical |
Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy) |
3 years after data is collected for this purpose |
To use data analytics to improve our website, marketing, registrant experiences |
(a) Technical(b) Usage |
Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy) |
3 years after data is collected for this purpose |
To make suggestions and recommendations to you about opportunities that may be of interest to you |
(a) Identity(b) Contact
(c) Technical
(d) Usage
(e) Profile |
Necessary for our legitimate interests (to develop our products/services and grow our business) |
3 years after our last contact with you |
Marketing
We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.
We may use your Identity, Contact, Technical, Usage, and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which offers may be relevant for you (we call this marketing).
You will receive communications regarding future events if you have not opted out of receiving those communications.
Third-party marketing
We will get your express opt-in consent before we share your personal data with any institution outside of NAALT for marketing purposes.
Opting out
You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us or the third party, if appropriate, at any time.
Where you opt-out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product or service purchase, warranty registration, or other transactions.
Cookies
Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.
A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.
You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. Please note that if you disable or refuse cookies some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see below:
We use the following cookies:
- Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website or use a shopping cart.
- Analytical/performance cookies. They allow us to recognize and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
- Functionality cookies. These are used to recognize you when you return to our website. This enables us to personalize our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
- Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.
You can find more information about the individual cookies we use and the purposes for which we use them in the table below:
Cookie |
Name |
Purpose |
More information |
|
Google Analytics |
Analytical |
|
|
Google Adwords |
Targeting |
|
|
Facebook |
Targeting |
|
|
Twitter |
Targeting |
|
|
Website |
Functionality/Targeting |
|
Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies
Except for essential cookies, all cookies will expire after 2 years
Change of purpose
We will only use your personal data for the purposes for which we collected it unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.